project-girltrek-v2-compressor

HERMAN-SCHEER / 2017

GirlTrek Store.
A supportive e-commerce platform for our modern day superheroes.

GirlTrek Store.
A supportive e-commerce platform for our modern day superheroes.

GirlTrek Store.
A supportive e-commerce platform for our modern day superheroes.

GirlTrek Store.
A supportive e-commerce platform for our modern day superheroes.

ROLE

In charge of designing a mini store using the Shopify platform that will live in the current GirlTrek website. Also helped out with shooting lifestyle and product photography for the store.

In charge of designing a mini store using the Shopify platform that will live in the current GirlTrek website. Also helped out with shooting lifestyle and product photography for the store.

In charge of designing a mini store using the Shopify platform that will live in the current GirlTrek website. Also helped out with shooting lifestyle and product photography for the store.

In charge of designing a mini store using the Shopify platform that will live in the current GirlTrek website. Also helped out with shooting lifestyle and product photography for the store.

THE BRIEF

Using the current GirlTrek branding, apply it and design a custom Shopify store that will be accessible via the main GirlTrek site.

Using the current GirlTrek branding, apply it and design a custom Shopify store that will be accessible via the main GirlTrek site.

Using the current GirlTrek branding, apply it and design a custom Shopify store that will be accessible via the main GirlTrek site.

Using the current GirlTrek branding, apply it and design a custom Shopify store that will be accessible via the main GirlTrek site.

TARGET AUDIENCE

African American women of all ages that want to be a part of a lifestyle movement toward improving their health through empowered walks and fitness.

African American women of all ages that want to be a part of a lifestyle movement toward improving their health through empowered walks and fitness.

African American women of all ages that want to be a part of a lifestyle movement toward improving their health through empowered walks and fitness.

African American women of all ages that want to be a part of a lifestyle movement toward improving their health through empowered walks and fitness.

project-girltrek-v2-2-compressor
Girltrek-2-2-compressor

PHOTOGRAPHY / PRODUCT / LIFESTYLE

PHOTOGRAPHY / PRODUCT / LIFESTYLE

I believe that in order to design an amazing Shopify site for GirlTrek, we need to have great lifestyle and product photography. We enlisted a group of models in various age groups to represent the everyday's women wearing the GirlTrek gears. The theme of the shoot is to be empowering and comfortable in their own skin. The casual environment and a lot of smiles will make the users feel inclusive when shopping on the site.

I believe that in order to design an amazing Shopify site for GirlTrek, we need to have great lifestyle and product photography. We enlisted a group of models in various age groups to represent the everyday's women wearing the GirlTrek gears. The theme of the shoot is to be empowering and comfortable in their own skin. The casual environment and a lot of smiles will make the users feel inclusive when shopping on the site.

I believe that in order to design an amazing Shopify site for GirlTrek, we need to have great lifestyle and product photography. We enlisted a group of models in various age groups to represent the everyday's women wearing the GirlTrek gears. The theme of the shoot is to be empowering and comfortable in their own skin. The casual environment and a lot of smiles will make the users feel inclusive when shopping on the site.

I believe that in order to design an amazing Shopify site for GirlTrek, we need to have great lifestyle and product photography. We enlisted a group of models in various age groups to represent the everyday's women wearing the GirlTrek gears. The theme of the shoot is to be empowering and comfortable in their own skin. The casual environment and a lot of smiles will make the users feel inclusive when shopping on the site.

project-girltrek-v2-3-compressor
Girltrek 2-3

SUPPORT A TEAM MOVEMENT

MAP SOLUTION / DETAIL WIREFRAME 

Aside from being able to purchase GirlTrek gears, the users also have the option to sponsor GirlTrek teams by donating GirlTrek merchandise directly to them. The purpose of this page is to explain how to become a sponsor and how important it is to support the movement. Using iconography, I try to visually explain the importance of trying to achieve a healthier lifestyle in this section of the page.

Aside from being able to purchase GirlTrek gears, the users also have the option to sponsor GirlTrek teams by donating GirlTrek merchandise directly to them. The purpose of this page is to explain how to become a sponsor and how important it is to support the movement. Using iconography, I try to visually explain the importance of trying to achieve a healthier lifestyle in this section of the page.

Aside from being able to purchase GirlTrek gears, the users also have the option to sponsor GirlTrek teams by donating GirlTrek merchandise directly to them. The purpose of this page is to explain how to become a sponsor and how important it is to support the movement. Using iconography, I try to visually explain the importance of trying to achieve a healthier lifestyle in this section of the page.

Aside from being able to purchase GirlTrek gears, the users also have the option to sponsor GirlTrek teams by donating GirlTrek merchandise directly to them. The purpose of this page is to explain how to become a sponsor and how important it is to support the movement. Using iconography, I try to visually explain the importance of trying to achieve a healthier lifestyle in this section of the page.

project-girltrek-v2-4-compressor

WEBSITE DESIGN

Although this was only a mini Shopify site, I was really happy with how everything turns out. The best part of being a web designer is seeing your design flex from desktop wide to desktop to tablet to mobile smoothly. The GirlTrek store site is doing just that. I designed this to be fairly image heavy, yet, everything load super fast allowing the users to browse at ease. Overall it was definitely one of the cleanest site that i've designer and it's definitely a bonus that GirlTrek store have a very good message behind it.

Although this was only a mini Shopify site, I was really happy with how everything turns out. The best part of being a web designer is seeing your design flex from desktop wide to desktop to tablet to mobile smoothly. The GirlTrek store site is doing just that. I designed this to be fairly image heavy, yet, everything load super fast allowing the users to browse at ease. Overall it was definitely one of the cleanest site that i've designer and it's definitely a bonus that GirlTrek store have a very good message behind it.

Although this was only a mini Shopify site, I was really happy with how everything turns out. The best part of being a web designer is seeing your design flex from desktop wide to desktop to tablet to mobile smoothly. The GirlTrek store site is doing just that. I designed this to be fairly image heavy, yet, everything load super fast allowing the users to browse at ease. Overall it was definitely one of the cleanest site that i've designer and it's definitely a bonus that GirlTrek store have a very good message behind it.

Although this was only a mini Shopify site, I was really happy with how everything turns out. The best part of being a web designer is seeing your design flex from desktop wide to desktop to tablet to mobile smoothly. The GirlTrek store site is doing just that. I designed this to be fairly image heavy, yet, everything load super fast allowing the users to browse at ease. Overall it was definitely one of the cleanest site that i've designer and it's definitely a bonus that GirlTrek store have a very good message behind it.

RECOGNITIONS & CREDITS

Credits: Danny Solomon - Art Director, Tessa Smith - Project Manager, Chapin Herman - Co-Photographer

Credits: Danny Solomon - Art Director, Tessa Smith - Project Manager, Chapin Herman - Co-Photographer

Credits: Danny Solomon - Art Director, Tessa Smith - Project Manager, Chapin Herman - Co-Photographer

Credits: Danny Solomon - Art Director, Tessa Smith - Project Manager, Chapin Herman - Co-Photographer

TO VIEW THE COMPLETED SITE, CLICK BELOW

Let's Connect.
I'm available for any interesting freelance projects and I'm also looking for a new workplace. 

Let's Connect.
I'm available for any interesting freelance projects and I'm also looking for a new workplace. 

Let's Connect.
I'm available for any interesting freelance projects and I'm also looking for a new workplace. 

Let's Connect.
I'm available for any interesting freelance projects and I'm also looking for a new workplace.